Clik here to view.
Content Analytics Shouldn’t Be Scary: A Letter to Journalists
Since joining Parse.ly in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their...
View ArticleClik here to view.
6 Ways to Optimize Omnichannel Engagement With Analytics
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We’ve seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding...
View ArticleClik here to view.
Feature Announcement: Conversion Rate
Not all content gets distributed equally, and there’s a high chance you have some under-the-radar content that could perform very well if given a bigger spotlight. Finding those hits used to be...
View ArticleClik here to view.
How to Predict Viral Content: The Power of Parse.ly’s Content Analytics
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content...
View ArticleApple is Making Tracking Harder: What Parse.ly Users Can Expect
As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a...
View ArticleHow to Track Traffic From Meta’s Threads
There’s a new social media platform on the digital scene—Threads, brought to you by the creators of Instagram. If you’re like millions already using the platform to drive traffic and share links to...
View ArticleClik here to view.
3 Main Problems With GA4 and How to Avoid Them
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers...
View ArticleClik here to view.
Unveiling the Future of Marketing Technology: Insights from the Martech...
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently...
View ArticleClik here to view.
Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google...
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including...
View ArticleGoogle Removes Key Features From GA4
In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many...
View Article