A common question for digital media executives at major web publishing companies is: should we take a single-site strategy, or a multi-site strategy? Compare, for example, a company like The New York Times, with its single destination site nytimes.com, to a media company like Gawker Media, which runs gawker.com, gizmodo.com, jezebel.com, and several other sites. Each strategy seems to work […]
↧