How to Use Audience Data to Write a Great Post
Data is a powerful way to translate your audience’s preferences into personalized and engaging stories and experiences. Analyzing data allows you to understand the recent transactions that have...
View ArticleThe Changelog: Network Rollups for Multi-Site Publishers
A common question for digital media executives at major web publishing companies is: should we take a single-site strategy, or a multi-site strategy? Compare, for example, a company like The New York...
View ArticleParse.ly Joins Google’s Accelerated Mobile Pages Project to Improve the...
Do you ever feel like your mobile phone takes forever to load a simple news article? You’re not alone; and digital publishers are feeling the pain, as well. Facebook Instant Articles, Snapchat...
View ArticleParse.ly Announces Drupal Plugin
Today, the Parse.ly team is pleased to announce a new plugin for Drupal, the open-source CMS powering many of our premium publisher sites. Parse.ly has partnered with Acquia to create a plugin that...
View ArticleTop 5 “Trending Topics” at ONA15
During the recent ONA conference, the Parse.ly coffee bar served almost 250 gallons of coffee – or about two cups per attendee! But, there were more pressing issues than the journalism industry’s...
View ArticlePerspectives: Ad-Blocking According to the Pros
Mobile ad-blocking has been a hot topic in the press over the past month, and members of the digital media industry are approaching it from all sides. Forbes’ Gianni Mascioli, who covers the media and...
View ArticleNumbers aren’t facts, clickbait’s not inevitable, and other takeaways about...
Editors and reporters aren’t called to a writer’s life because they love data. So it is not a surprise that more often than not, getting journalists to think about analytics is a hard sell. But there...
View ArticleHow Recommendations Shape Reader Preferences
Digital media has empowered readers like never before. With a seemingly endless supply of content and the newfound ability to contribute via user-generated content and social media, readers are now...
View ArticleWhat Publishers Can Learn from Podcasting
It’s been well-covered that podcasts are making a resurgence / resurrection / comeback — call it what you will. There are technological trends that have allowed podcasts to become popular again;...
View ArticleWhy Data Rarely Tells the Whole Story
In his book, The Signal and the Noise, statistician and writer Nate Silver said we live in an age where the volume of data available to us has vastly outpaced our knowledge of what to do with it. In no...
View ArticleIntroducing Parse.ly’s Agency Alliance Program
“There are a lot of user-hostile ‘content’ solutions available, yet Parse.ly is one of those rare publishing products that benefits both users and publishers,” said Kevin Kearney, CEO and co-founder at...
View ArticleThe Changelog: Beautiful Full-Screen Dashboards!
Though Parse.ly’s focus has long been on unearthing insights from your content analytics data, we learned from customers over the years that one of the best ways to encourage staff to get excited about...
View Article4 Steps to Dominating the 24-7 News Cycle
One of the most important challenges for online publishers staring down the 24-7 news cycle is understanding what content draws in website visitors, and why. This idea was the focus of a recent...
View ArticleThe Ethics of Engagement in Journalism
Storyful Global News Editor David Clinch somewhat churlishly described the relationship between publishers, platforms, and audiences as “a really interesting three way” that tends to leave people...
View ArticleSocial Media Drives Referrals to Digital Publishers in 2015
How did readers discover the top news of 2015? For the biggest news stories this year, social media traffic dominated search referrals within the Parse.ly network of more than 400 media sites. (click...
View ArticleWhich Retailers Are “Winning” Media Coverage of Black Friday?
Black Friday is the biggest shopping day of the year, and the traditional start of the holiday season. Chances are, the merchants that you are planning to visit this Friday are on your radar because...
View ArticleHow Much Does Parse.ly Cost?
Switching over to an updated dashboard isn’t the only change we’ve made at Parse.ly over the past year. In addition to making more data and metrics available, we’re making Parse.ly more accessible to...
View ArticleHow Publishers Use Parse.ly… and Why They Love It!
We write guides and blog posts about ways to use data about your audience, but truth be told, the best examples of how data and analytics can make a difference in a newsroom or with an editor come...
View ArticleFacebook Continues to Beat Google in Sending Traffic to Top Publishers
Parse.ly’s latest Authority Report revealed that social media, not search, brought more readers to the top news stories of 2015. This trend extended beyond the most-read stories: our quarterly review...
View ArticleSurvey Says: Monetization Will Be Digital Media’s Biggest Challenge in 2016
When it comes to discussing the future of digital media, there are a few voices that the industry looks to (with good reason!) like Ken Doctor, Mathew Ingram, Lucia Moses, and others. But what do the...
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