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Real-time data is great… if you know where you want to go
Over the last several years, real-time dashboards have become a must-have feature in many digitally-focused media companies. The market has responded: nearly every analytics platform available today...
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Donald Trump Dominates 2015 Media Coverage
Did you watch the debate last night? Perhaps Jeb Bush put it best when he mentioned that Donald Trump is a “chaos candidate.” Trump’s chaotic relationship with the media, in particular, has confounded...
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The Changelog: December 2015 Parse.ly Product Update
Santa has elves, we have engineers. As the holiday season begins, here’s a rundown of our gifts to you: new features you’ll find in the Parse.ly dashboard. Significant Referrer Sources in the Overview...
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2015 Recap: The Most Popular Parse.ly Posts
Catching up on some reading this week? We took a look back at the Parse.ly blog in 2015 to see which stories were most read by our audience. Don’t miss any stories in 2016 – subscribe to the blog to...
View ArticleThe Changelog: Evolving Parse.ly’s API
Our company is well-known for our real-time and historical content analytics dashboard, but Parse.ly’s data is also widely used for automatic content optimization on some of the top sites across the...
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Balancing Audience Growth and Traffic Generation with Analytics at...
Editor’s Note: This post is based on a presentation by Adam Felder, associate director of analytics for Atlantic Media, as part of a webinar hosted by Publishing Executive. A recurring anthem in...
View ArticleAnnouncing a New Technology Partner in Search: Swiftype
Our number one goal at Parse.ly is to assist digital media websites in staying laser-focused on what they do best: creating great content and figuring out the best business strategies to stay...
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How to Repurpose Evergreen Content
Last year, the Parse.ly team researched how long a typical article lasts online. We found that the median lifespan of the articles we studied was 2.6 days. Articles whose popularity extended beyond...
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The Tale of Narcissus: Avoiding Vanity Metrics for Content Analytics
Why do we want to know more about what our audiences read? Analytics and metrics provide us with a window into our success, a mirror to hold up and say: does this look as good as I think it does? But...
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On-Page Analytics: Now Available Through an Overlay
Everyone tries to move fast when it comes to digital media, especially when it comes to making decisions based on audience analytics. One way to do that better? Make sure that you’re seeing the latest...
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Making the Dashboard: Creating an Overlay for News Homepages
Editor’s Note: This week, we announced a new feature: Parse.ly analytics available directly on-site through an overlay. For those who like to know what goes on “behind the scenes,” we asked our tech...
View ArticleSmall Tweaks That Can Make Big Impacts on Social Referrals
There’s no question that social media is one of the most effective ways for publishers to distribute digital content — as of December 2015, more than 45 percent of traffic to publisher sites on the...
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2016: The Year of Data-Informed Decision-Making
Back in December, Parse.ly predicted that monetization would be one of the biggest challenges for digital publishers in 2016. However, a recent report from the Reuters Institute for the Study of...
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Facebook Referral Traffic is Not All It’s Cracked Up To Be
A couple of years ago, NPR played a masterful April Fool’s prank on its readers after hypothesizing: “We sometimes get the sense that some people are commenting on NPR stories that they haven’t...
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Hold the Phone! Parse.ly Introduces First iOS App So You Can Check Your...
Parse.ly is excited to introduce our new iOS app. Now, digital publishers can access our best-in-class publisher analytics platform with a custom experience designed specifically for the iPhone, iPad,...
View ArticleHow Will Full-Length Tweets Impact Digital Publishers?
The native content wars are heating up: Twitter recently announced it’s experimenting with 10,000-character feature-length tweets, which means that entire news articles could soon be displayed within...
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How to Foster a Data-Driven Culture in Your Newsroom
“The most valuable commodity I know of is information.” Gordon Gekko, Wall Street (1987) From serving daily catered lunches to offering free laundry services for employees, tech companies, in...
View ArticleReader Engagement Data Makes the Case for Long-Form Content at Lehigh University
Founded in 1894, The Brown and White is Lehigh University’s student newspaper — produced entirely by a student staff that is responsible for all editorial and management decisions. The newspaper’s...
View ArticleHow to Track the Performance of Distributed Content
In addition to developing audiences on their own sites, today’s top publishers have an unprecedented opportunity to reach massive new audiences by distributing their content to emerging third-party...
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