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The ‘How’ and ‘Why’ of Parse.ly’s Fully Distributed Team
My fascination with fully distributed teams dates back to year 2000. Back then, I was actively following the Linux and Debian projects, which were two of the most successful open source projects of...
View ArticleMaking Your Homepage Work for You
With the majority of site visits coming through social and search referrals, respectively, many digital publishers are beginning to wonder just how important the homepage actually is for their...
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A Closer Look at How Pageviews Have Evolved Over Time
Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital...
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Using Analytics to Build Out Your Editorial Calendar
Parse.ly Co-founder and CTO Andrew Montalenti shared some insight on Twitter recently after reviewing Parse.ly data: Google News pickups send a lot of traffic to publisher websites, but readers tend...
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What is Content Analytics?
Brands are investing more heavily in content marketing as a way to attract loyal customers. From white papers and social media posts to paid advertising, blogs, and email campaigns, they are pulling...
View ArticleDiscussing Digital Media Strategies at Digital Media Strategies
Last week, several members of the Parse.ly team attended the Digital Media Strategies conference in Kings Place, London, where hundreds of CEOs and senior leaders discussed how to develop a sustainable...
View ArticleSponsored Content vs. Editorial Content: Does it Have to Be Either/Or?
Spending on native ads is expected to reach $21 billion by 2018. And as marketers begin to invest more heavily in content, they need to start thinking like editors and audience developers — finding...
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How Much Data is Parse.ly Processing?
Parse.ly processes a lot of data. As a matter of fact, we store 170+ terabytes of compressed analytics data across all of our customer accounts, a number that is currently growing at 20- to...
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March Madness: The Ultimate Popularity Contest
Parse.ly broke the news late last year, but The New York Times shared additional details with its readers last week. According to a recent article, Republican presidential candidate Donald Trump has...
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What Parse.ly Learned from Trying to Do Predictive Analytics
Whether you need to craft a landing page that will drive sales, or a blog post that will spark engagement, analytics can help you to enhance the power of your content through a better understanding of...
View ArticleLehigh University Explores the Link Between Social Media Posts and Website...
In Fall 2015, Lehigh University’s student newspaper, The Brown and White, participated in Parse.ly’s University Partnerships program in an effort to better understand its audience. Part One of the...
View ArticleThings That Look Easy on the Internet, But Aren’t
As a digital publisher, how hard can it really be to grow your business on the Internet? The process is simple: Generate traffic through various third-party distribution platforms, build audience...
View ArticleExploring Parse.ly Through Help Docs
Do you have a question about Parse.ly? We recently merged our technical documentation and help section into one place so that answers to all of your questions are accessible from the same URL. Parse.ly...
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Analytics and Privacy Without Compromise
Digital publishers expose readers to more than twice as much tracking software from advertisers and analytics providers than any other type of website. Many third-party services are given away for...
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Parse.ly Tracks Distributed Content from Facebook Instant Articles
Today at F8, the Facebook Developer Conference, Facebook announced that its Instant Articles program will be made available to all publishers on the planet. Instant Articles helps publishers to engage...
View ArticleParse.ly Recommendation Engine: An Explainer (part 1)
Helping publishers pick the right links Parse.ly’s mission is to provide the best analytics-driven tools for running large content websites. As part of that effort, we provide a rich real-time and...
View ArticleParse.ly Can Help You Make Sense of Your Raw Data
Unstructured data can be a mess. By analogy, if you’ve ever tried to organize a messy drawer, or worse, a garage filled with “unstructured” items, you know that the process can be more challenging than...
View ArticleThe New Yorker Staff Earns Three Pulitzer Prizes
Earlier this week, the Parse.ly team raised a glass to The New Yorker, where three staff writers took home Pulitzer Prizes for their achievements in American journalism and literature. Congratulations...
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Yahoo! Tops Twitter as a Traffic Referral Source for Digital Publishers
In each of our quarterly Authority Reports, Parse.ly takes a look at the top known referral sources to our network of sites. We’ve found that referral sources show a snapshot of the traffic to our...
View ArticleWhat’s Your Video Strategy?
Digital publishers and brands have been interested in the possibility of video for quite some time, and some are getting pretty serious about creating viable video strategies. Mashable, for example,...
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