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Get the Answers You Need With Updated Reports
Providing publishers with easy access to audience insights is Parse.ly’s priority. And as part of that effort, we’ve improved existing curated reports and created a few new ones. The reporting suite is...
View ArticleA Digital Nomad, In Sales?!
You may already know that the entire Parse.ly product team works remotely. What you might not know is that some of our business team has joined the remote-working ranks. Last September, I sat my...
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How Readers Engage with Long-Form Content on Mobile Devices
Do readers engage with long-form content from news websites on their phones? Pew Research Center, in association with the John S. and James L. Knight Foundation, wanted to explore how the rise in...
View ArticleMeet the People Solving Digital Media’s Biggest Problems
When digital media teams think of their analytics platforms, they think software: a dashboard, metrics, tabs. When clients log into Parse.ly though, we want you to see more than the data on a screen....
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The Changelog: We Built a Slack Bot for Your Audience Data
Newsrooms love Slack. The communications platform that’s taken the world by storm helps teams organize and share knowledge in real-time. One topic media teams love to talk about is how your audience is...
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Personalizing News Recommendations by Building Better Reader Profiles
Only a few years ago, many people used RSS feed readers and personalized news aggregators to quickly find the stories they wanted to read. The promise of many of these apps and readers was that they...
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Parse.ly Recommendation Engine Explainer (part 2): Under the Hood
In my last post on this topic, I introduced Parse.ly’s recommendation engine. There, I discussed how our recommendation engine for digital media websites takes a content-driven approach; supports...
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Parse.ly Does “The Side Hustle”
A side hustle is your true passion outside of the office – a chance to delve into fashion, travel, or whatever it is you care about the most without quitting your day job. Having a side hustle allows...
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Questions You Should Ask Your Analytics Software Vendor: Answered
Do newsrooms and media sites always understand the full implications of the data collection habits of their analytics software providers? Thanks to the murky world of ad-tech, publishers have to be...
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The Media’s Obsession with Trump Isn’t Justified by Data
A couple of months ago, Journalist Nicholas Kristof wrote a controversial op-ed column in The New York Times about how “The Media Helped Make Trump.” In the piece, he argued that the $1.9 billion in...
View ArticleQuestions You Should Ask A Third-Party Software Vendor: Part II
Last week, we posted nine questions that publishers or media sites should ask any third-party software service they are considering using on their website. Why are we so concerned with what third-party...
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Readers are “Feeling the Bern”
Parse.ly recently uncovered new evidence suggesting that the public is not especially interested in reading about Donald Trump, despite the media’s persistence in covering his bid for the presidency....
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Making the Most of Your Metrics: 7 Parse.ly Features You Might Not Know About
Data can be dense and difficult to navigate, even when it’s been synthesized for you. That’s why we ensure that everyone within an organization can navigate the Parse.ly dashboard easily and find...
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PyKafka: Fast, Pythonic Kafka, at Last!
Why Parse.ly uses Kafka For the last three years, Parse.ly has been one of the biggest production users and supporters of Apache Kafka, as a core piece of infrastructure in our log-oriented...
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Postmortem of Parse.ly’s Real-Time Outage (2016-06-09)
On Thursday, June 9, 2016, Parse.ly experienced a real-time data outage that lasted approximately 3 hours. No customer data was lost, but this did result in a delayed delivery of data from that 3-hour...
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3 Ways Newsrooms are Sharing Content Analytics with Readers
Analytics in the newsroom have helped journalists and journalism organizations uncover surprising things about their readers — but can analytics help readers uncover more about themselves? Here are...
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Would a Page View-Seeking Robot Write Less About Trump?
A couple weeks ago, Parse.ly published a blog post on why the media’s fixation on Trump is not supported by page view data. This post generated a good bit of criticism and controversy that I’d like to...
View ArticleDefine the Jargon: Audience Engagement
Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers have engaged with their articles. And above all else, the question remains how to harness...
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Generous Paternity Leave Is a Real Way for Startups to “Change the World”
I am recently back at work after taking one month off for paternity leave. Mama and baby are both doing well and I am very grateful that I could spend so much quality, uninterrupted time with them....
View ArticleMedia That Moves Us
At Parse.ly, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our usual currency for understanding how audiences respond to the content they read,...
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