Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers have engaged with their articles. And above all else, the question remains how to harness this engagement and turn it into results: action, loyalty, monetization.
But what do we mean when we talk about audience engagement? And possibly more important: do we all mean the same thing? We’ll be trying to define the terms that are used among the digital media industry in an upcoming series of blog posts, starting with audience engagement. Contribute and follow along by taking the four question survey below.
Take the Audience Engagement Survey
We’ll be updating the blog with the results of this survey. To get the best results, we’d love if you would share this survey with your colleagues and networks using the links below.
The post Define the Jargon: Audience Engagement appeared first on Parse.ly.
