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Arming Students with Data via Parse.ly’s University Partnerships Program
The idea for Parse.ly’s University Partnerships Program began with a simple question: What would happen if we gave journalism students full access to audience data? After two semesters of working with...
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How Will Facebook’s Algorithm Changes Impact Your Newsroom?
On June 29, Facebook announced it will tweak its News Feed algorithm to show users more content from their friends and family, and less from publishers and brands. Facebook said in a statement:...
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Virtual Reality News: Not All Fun and Games
An interview with Emmett Butler, Parse.ly Software Engineer. We’re all looking for it. The hot new thing. The jackpot that will set our monetization woes to rest. The Pokemon Go of digital news. And...
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Case Study: Greentech Media on Monetizing Its Digital Audience
A growing digital audience, shrinking digital revenue. Sound familiar? It was the reality that business-to-business renewable energy site Greentech Media faced in early 2015. Instead of trying to get...
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The Changelog: Advanced Filtering, Dashboard on Mobile, and Twitter Updates
Here are the July 2016 product updates from the Parse.ly team. Interested in a more detailed run-through for your team? Reach out to your account manager or contact support@parsely.com. Advanced...
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Audience Analytics: A Thing of the Past (and the Future)
Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop...
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Poll Results: Digital Publishers Can’t Agree on a Definition for Audience...
In this year’s Reuters Institute Digital News Project report, “Journalism, Media and Technology Predictions 2016,” Author Nic Newman said that this will be the year of audience engagement — with more...
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How One Media Company Succeeded Without a Dev Team
Publishers and media companies get attention when they invest in technology. However, for every headline written about The Washington Post under Jeff Bezos, The New York Times’ Innovation Report, and...
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Your Homepage: A Leading Indicator of Social Success
Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, some digital publishers have become laser-focused on how...
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Raw Data is the Ultimate Analytics API
Data layers, data lakes, data warehouses. It all feels a little overcomplicated, doesn’t it? At Parse.ly, we like to ask ourselves, “how can we make data and analytics easy — rather than a chore?”...
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New Product: Parse.ly Data Pipeline
For the past 3 years, Parse.ly has built a strong business around democratized access to real-time and historical analytics. That’s why top sites like TechCrunch, The Intercept, Mashable, and Slate all...
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Data Pipeline vs API: what’s the difference?
A question we get often about our new Parse.ly Data Pipeline is, “What’s the difference between raw data access provided by your Data Pipeline and the access provided by your HTTP/JSON API?” This is a...
View ArticleParse.ly Ranks #279 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,406%
This week, Parse.ly was thrilled to join the most prestigious ranking of the nation’s fastest-growing private companies when Inc. magazine ranked us as #279 on its Inc. 5000 list. Would you believe...
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Classrooms As Startup: How Our CEO Used Data in the Classroom
It’s back-to-school season. But what do startups and schools have in common? According to Parse.ly’s CEO, Sachin Kamdar, more than you would think. And he would know. After getting his Masters in...
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What We Know and What We Don’t: Defining Audience Engagement
The Trouble with Defining Audience Engagement The answer to defining audience engagement, we’ve found, is stubbornly complex. Sachin Kamdar, Parse.ly’s CEO pointed out that results of a survey...
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As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
The nominees for President of the United States have been selected, the parties have convened, and the general election debates are a few weeks away, so we wanted to check in with the Parse.ly election...
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Engagement Where It Counts: Activists and Impact Measurement
Look at the history of communication technology and, at every key moment, you’ll find activists taking advantage. Martin Luther piggybacked on the printing press to spark the Reformation. Muckraking...
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The Analyst’s Corner: How to Benchmark Engaged Time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s a complex, divisive challenge for newsrooms, one I eagerly indulge. I work...
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Fresh Analytics Perspectives from Journalism Students You Should Hire
Journalists today work in data-driven newsrooms, incorporating analytics into their reporting and editorial strategy. Not only have journalism students at universities across the country acknowledged...
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Picking a cloud database for analytics: the SQL options
If you’re a developer, analyst, or data scientist, you have probably been hearing a lot about “analytics” these days. Some the most popular open source big data projects, like — Spark, Cassandra, and...
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