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The Changelog: A Better, Beautiful and Big Board of Data
Do you have a big screen that proudly displays the work your team has done; a place to see how visitors are flowing in and out of your stories in real time? Parse.ly’s real-time screens have always...
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How Ars Technica Leverages Data Analytics
Committed to keeping what’s best for their audience at the forefront, the Ars Technica team always asks themselves before publishing any story: “What’s at stake for our readers?” To answer that...
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The Startup Diet: How Our Founders Lost 10-15 lbs on $4 a Day
Editor’s Note: In 2009, when CEO Sachin Kamdar and CTO Andrew Montalenti founded Parse.ly and participated in the DreamIt incubator program, their goals included maximizing efficiency and productivity....
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Three Things to Consider When Planning Your Video Strategy
Have you checked Snapchat today? Did you get sucked into one of those Tasty food prep videos on Facebook yet? You know your audience has, and that means you have to think about your own video strategy....
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Make Any Digital Media Job Easier With These Questions
It starts with a simple question… Are you: An author, reporter or writer? A social media manager? An editor? In sales or advertising? For authors, reporters and writers… Parse.ly is all about knowing...
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How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It
The promise of a data science team for Mashable meant that they could create innovative technology for the media industry. They accomplished this with their impressive work on Velocity Technology...
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What Data Tells Us About the 2016 Presidential Election
Throughout the presidential campaigns, we’ve analyzed media coverage of the election to try to understand what the data shows when it comes Trump vs. Clinton. Along the way, we’ve asked if there...
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Fully Remote, But Here For Each Other
I have spent the last several years living a life that would be quite foreign to most Americans. Every morning for the last year, I wake up early and drive my wife to her job and take my dog on a brisk...
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Define the Jargon: Audience Engagement
Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers have engaged with their articles. And above all else, the question remains how to harness...
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When Google Analytics Isn’t Enough
The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was difficult without the necessary tools for success. NAPCO has been working with Parse.ly to...
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Dig Deeper: Using Data to Ask Better Questions
“We interpret data differently based on where we stop asking questions.” – Kelsey Arendt, customer success manager, Parse.ly We’re a data-driven bunch here at Parse.ly, so we rely on our own analytics...
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How to Use Audience Data to Write a Great Post
Data is a powerful way to translate your audience’s preferences into personalized and engaging stories and experiences. Analyzing audience data allows you to understand the recent transactions that...
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Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts
Parse.ly is headquartered in New York City, which boasts one of the most comprehensive subway systems in the world. And while getting around on the subway might be confusing at first, the city provides...
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Four Rules for Creating Comments Sections You Won’t Want to Avoid
Do you read the comments? If you hesitate to wade in, especially on a piece you’ve written, you’re not alone. Negative voices tend to get elevated, while other diverse and measured voices are shouted...
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How metadata supercharges analytics in Parse.ly
Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this, Parse.ly tracks “page metadata” using one of several content...
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Where Is Your Site Traffic Coming From?
As of November 2016, Google and Facebook drove around 80 percent of all identifiable external traffic to digital publishers in Parse.ly’s network. This has been a concern for online media, who are...
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Media Predictions for 2017 Based on Data
This is the time of year that everyone starts making predictions. But as Nate Silver proved, we’re not actually very good at making predictions unless we’re using data. So this year, I’m putting...
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TechCrunch’s Director of Audience Development Says Instagram is Positioned to...
With more than 600 million monthly active users, Instagram has become a social behemoth on the web. However, it hasn’t yet become a huge traffic referrer for publishers and brands. Travis Bernard,...
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Creating a Data-Driven Top 10 List That Impacts Content Strategy
Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each publication used to develop their rankings. Two Parse.ly clients shared which metrics they used...
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“Role of Journalism” Overtakes Monetization as the Media Industry’s Priority...
What will 2017 bring for journalists? As part of a recent survey of more than 100 digital media professionals, Parse.ly found that this question is top-of-mind for digital media professionals, who...
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