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Looking to Engage? Slideshows, Not Video, May Be Your Best Bet
Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact, it is entirely possible that video won’t save the day for digital publishers looking for...
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The Changelog: More Social and Referral Data Available in 2017
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. In our final major dashboard release of...
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Online Audiences Spent the Equivalent of 87 Years Reading One Article in 2016
At the end of the year, we tend to look back at the work that has changed the way we see the world. From Columbia Journalism Review’s favorite pieces of journalism, to the New York Times’ Year in...
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Follow the Leaders: Twitter Lists of Journalism, Media, and Data Experts
When we surveyed digital media professionals to see what they would be focusing on in 2017, we weren’t entirely surprised that the role of journalism in society was their primary concern. The The New...
View ArticleVideo Analytics: “An Offer You Can’t Refuse”
Watching a movie is a very different experience than reading a script. Think about that memorable scene in The Godfather where Peter Clemenza orders his henchman to carry out a hit on another character...
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Content Analytics Proficiency: Another Way Brands are Imitating Publishers
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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How Audience Analytics Informs The Drum’s Content Strategy
The Drum is a business publication that has come of age in the digital era. From its roots as a publisher of regional and UK marketing news it is now a global media platform and the biggest marketing...
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The Metrics That Should Matter vs. the Metrics That Actually Matter to...
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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What (Our Families Think) We Do
When someone asks you what you do for a living, what do you tell them? The team at Parse.ly had a hunch that if we asked our parents and other family members to answer that question for us, they’d have...
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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and focus on them. So every once in a while, my co-founder, Andrew Montalenti, and I take a moment to look at...
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Why Publishers Need to Capitalize on Voice Computing
The following is a guest post from SpokenLayer. Humans develop language skills long before they read or write. It’s no wonder that using voice to interact with technology has been a sci-fi goal for...
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“We Can Always Be Better”: From Understanding to Applying Analytics
According to recent research, 87% of publishers have personal access to data analytics for the content their organization creates, but only half report complete understanding of those analytics. If...
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Platforms and Publishers: Is the Glass Half Empty?
The tone of a new report released by the Tow Center for Digital Journalism, “The Platform Press: How Silicon Valley reengineered journalism,” is striking. The report, which outlines the effects of...
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The Changelog: Power Your Distribution Strategy with Campaign Tracking
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. “If you build it, they will come” only works...
View ArticleEight ways Popular Science and Upworthy make the most out of social media
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers? Mallory Johns, Engagement Editor at Popular Science, and Melissa Gilkey, Head of...
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For SheKnows, Metrics Matter. Period.
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help their advertisers understand metrics better? Samantha Skey, President...
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After the Click: How Newsletter Editors Use UTM Parameters
What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates, click rates, the size of your subscriber list—whatever shows up in...
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Five Cool Journalism Meetups in NYC
From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the multilingual Broadway-bound pet owners organizing meetups, there are...
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The Changelog: Get Audience Data in Front of the Right People
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user? See the full dashboard here. Data access is the first step in building a...
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