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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google...
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including...
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Platforms and Publishers: It’s Complicated
Platforms and publishers have a very Ross/Rachel story arc—one minute they’re getting along, then they’re on a break, and then Ross changes his algorithm and nobody knows where they stand anymore. What...
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What Makes A Good Article Recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called...
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What It Takes to Win a Journalism Hackathon
Speaking from experience, talking about digital innovation at a conference or writing about it on Twitter is easy. Sitting down to create something new? Now that’s hard. That’s what hackathons force:...
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Scaling a Company… Retreat
Trying to scale a company is like trying to perform open heart surgery on an awake patient: your company. The day-to-day operations of a company in growth mode can be complicated enough. What happens...
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1 New API, 20 Engagement Metrics
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an infinite scroll reading experience, increasing...
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The Top Five Things Digital Publishers Need to Know About Audience Loyalty
Wondering what you need to know when it comes to thinking about your strategy for growing loyal audiences? Here’s a crash course from Parse.ly’s CEO Sachin Kamdar. 1.) Loyal readership comes from...
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Taking Engagement Online into Real Life: the Event Strategy Used by The...
Audience engagement teams can sometimes forget that strengthening relationships with readers or crafting a tone can happen offline. The Intercept understands exactly this. Hosting Northside Report,...
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Help, We’re Trapped in the Media Bubble!
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.” One way to do that, Quora suggested in this discussion, was to...
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Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their...
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All-new On-page Analytics
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most loyal readers. On average, 11% of views to articles come from homepage traffic and 80%...
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Six Podcasts Journalists Should Know
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them in a category on iTunes. The podcasting industry even tried to capitalize on...
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Locals | Austin, TX: Local news fosters engagement and activism in a growing...
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London. We’re spending the summer highlighting our remote employees and exploring their...
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Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and...
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should each article, newsletter, or post deliver in...
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Flipboard: A (mobile) referrer powerhouse
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken into the top ten of the top referrers in the Parse.ly network overall, their...
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding expenses. We’d built the business to a point where we effectively had unlimited...
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The State of Attention Analytics – Editors Weigh In
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are...
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Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a redesign with loyalty top-of-mind and The New York Times saw a 46%...
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Parse.ly Onboarding HOWTO
What’s day one at Parse.ly like? The ultimate goal for new hires is to achieve “reliable independence.” Not only do you have your colleagues to support you along the way, but you have access to...
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The Trump Bump of Readership
The media industry fought back against the word “content” the way most liberals have fought against Trump: with passion. In the case of the former, “content” draws ire because it summarizes a grand,...
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