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The Data Behind the Stories of Trump’s Presidency
Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per story, than any other topic. But which of the many storylines coming...
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In online sports coverage, who has the home-court advantage?
One of the new players in the sports media world, The Athletic, caused a stir last week when co-founder Alex Mather vowed to make local newspapers “bleed” and to “suck them dry” of their existing...
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3 New Ways to View Your Audience Engagement Data
It shouldn’t take hours of clicking around and consulting documentation to find the audience data you need to make a decision. We’ve always believed that, and our customers affirm it. Slate’s Director...
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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, download the full Authority Report on redefining bounce rate with engaged time here. Imagine a...
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Why Slate Picked Engaged Time as Their North Star Metric
To get all the details on how Slate became a loyalty powerhouse, check out this case study. On their 20th birthday last September, the digital magazine Slate reported 17,000 paying subscribers for...
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How four newsrooms actually used data—and you can, too
While 87% of publishers have access to data analytics for the content their organization creates, only half report complete understanding of those analytics. And, according to a recent ICFJ survey,...
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Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP...
When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new platforms requires a risk/reward calculation from publishers: how...
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Media could double the amount of subscribers in 2018
War metaphors are common in the way we talk about the attention economy, encapsulated in headlines like: “The battle for consumers’ attention” (The Economist); “The media war for your attention”...
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Facebook Declines, Google Grows as Battle for News Audiences Continues
As an analytics provider for hundreds of the web’s leading publishers, we have a bird’s-eye view of trends in web-wide news consumption. This vantage revealed an industry-wide shift in how readers find...
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Track AMP & Facebook Instant like never before
When we spoke with some of our customers who publish content on AMP and Facebook Instant Articles (FBIA) we learned that there’s very little understanding of what actually works on these distributed...
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Who’s in control? Taking back ownership of your audience
In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories,...
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Don’t start 2018 without catching up on the data from this year
You can measure the year in top songs, top movies, or top recipes, taking a look at what made this year “special” using data. But what was special about the data of this year? We’re taking a look at...
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Time Well Spent: The Most Engaging Articles Across Ten News Categories in 2017
What topics did readers spend the most time with in 2017? This question preoccupied us as we reflected on a year that brought with it tumultuous change. Content isn’t apples to apples; how people...
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What movie will you see this weekend? That depends on where you live.
What do people do before they go see a movie? The movie industry tries to answer this question through proxies employed by marketers: surveys, data on past successes, search data, and more recently...
View ArticleUnderstand your risk exposure for Facebook News Feed changes
Facebook’s shifting the tides of the media landscape, and we will be here to help you navigate those. We’re offering assistance through data to understand your risk relative to other publishers...
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Sharing Means Caring: Users Prefer Content Recommendations that Don’t...
Publishers often employ content recommendation systems to build relationships with readers, but the method still presents some challenges. Publishers face a multitude of choices in how they choose to...
View ArticleSurvey: The State of Digital Media in 2018
Thanks for taking the survey! Last year, the role of journalism in society topped the list of concerns, selected by 31% of survey respondents. Monetization (24%) and mobile optimization (15%) followed...
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Three different ways The Atlantic, Digiday, and Condé Nast approach reader...
You’ve heard the news: Facebook is deprioritizing publishers in the News Feed in favor of baby pictures and engagement announcements. Pair that with the fact Facebook and Google now capture roughly 75%...
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Is “Trump fatigue” real? How reader engagement has fared in the post-election...
Ed Note: This article comes from the data and analytics team at HuffPost, a Parse.ly client. We typically highlight aggregate data about topics or sources, but this story shows an example of content...
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3 stats that prove just how valuable newsletters are
Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to “my” interests (that is, the good ones do). The curated experiences of...
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