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Media outlets refocusing on their biggest concern: monetization
2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to the pivot away from video. With so many different trends and challenges, you...
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Would anyone care if your brand disappeared? The importance of authentic...
During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand love, as described by Keith Reinhard, chairman emeritus...
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Google adopting the strategies that made Facebook successful in news referrals
Facebook’s News Feed, when it first rolled out, allowed for a news and information discovery mechanism that hadn’t been seen, at scale, before. Most stories about Facebook’s News Feed change, and the...
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73% of site visitors get there via mobile. Here’s your guided tour through...
There’s a good chance that you have a mobile phone within arm’s reach right now, maybe in a pocket, next to you on your desk, or even in your hand as you read this post. Even so, when you imagine a...
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How 5 apps encourage user loyalty
HelloFresh copywriter Jacqueline Parisi recently spoke with us about the decision to bring content from the meal kit company’s blog into their app: “We wanted to increase the amount of time that our...
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6 attention-worthy data visualizations that tell stories using time
Sometimes, absorbing new information simply takes too much time (as anyone who has accidentally fallen asleep on a textbook can attest). Data visualizations can impart new information in an engaging or...
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4 content strategy questions you can answer with tagging
Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal insights about everything, from which content format to which products audiences prefer. Bad...
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How BarkBox thinks inside and outside the box to create runaway hits
Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns you’ll find in the land of BARK, inhabited by the self-described “crazy dog people” who...
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When royals wed, Americans pay attention
On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the signs held by cheering supporters that made me forget, even if momentarily, that my shoes...
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Where have all the Facebook readers gone?
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority of readers (87%) to lifestyle articles. But since then, there’s been a significant reversal in...
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3 questions to ask your data when evaluating a paywall
This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately, here’s a quick reminder about the difficulty of asking...
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Introducing Currents: a view of 1 billion people’s attention
Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. Attention data matters because attention is a...
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What do people read about while they’re at work?
Patterns in traffic show that desktop usage peaks during workdays, tablet traffic increases slightly on the weekends, and mobile usage happens around the clock. When we’re sitting behind desks during...
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Pin this content: 4 things referral data shows about Pinterest
Pinterest users (Pinners) have individual taste, from modern kitchens to goth nurseries. One important trait they share: using the platform to find helpful, inspiring ideas to read about. Although...
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GOOOOAAALLLLL: Scoring online attention of World Cup audiences
Were you out in the bars celebrating when France won the finals over Croatia? Or were you mystified by the obsessive behavior of people you had no idea were soccer fans? Whatever your level of...
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Three audience attention metrics you should look at before conversion
Conversions are a concrete affirmation that what you’re doing is working, so as a marketer, it’s easy to get caught up in the notion that it’s the only metric that matters. But before someone converts,...
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How Delta Sky magazine connects its readers with “places that are flying...
Travel writing is often considered a trophy career or the stuff day-job daydreams are made of, but for Sarah Elbert, editor-in-chief of Delta Sky magazine, it’s everyday reality. With an audience of...
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How Bloomberg and The Wall Street Journal segment their audiences
Last year, Bloomberg’s digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to grow their overseas audience. One element of the approach included...
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How travel brands can use audience data to think strategically about...
This post is a collaboration between SkiftX, Skift’s branded content studio, and Parse.ly. It originally appeared as sponsored content on Skift. Online content is a powerful marketing vehicle, but it...
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Why homepages might matter more than social media, especially for political...
The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and publishers are focusing more on decreasing their reliance on a...
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