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Four things reader attention reveals about travel content
According to Parse.ly’s latest Authority Report data, most lifestyle content, including Style & Fashion, Family & Parenting, and Shopping, gets the majority of its external referrals from...
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How Amtrak’s The National reaches a national audience by starting local
On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago could be on her way to New Orleans, and someone in Kansas City could be headed to Los Angeles....
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The ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave us the record-breaking gift of Hello. Most notably (sorry, Adele) for content...
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5 ways to network your way through a conference
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever event as a member of the Parse.ly team back in 2015. In the theater industry, professional...
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One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content format. As an Android user,...
View ArticleMeet the people solving digital content creators’ biggest problems
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just bring on an analytics platform; they had Parse.ly’s Senior Success...
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Three ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending on strategic goals and usually involves a combination of...
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Announcing Currents: a free tool for understanding the flow of attention online
In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online...
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Machine learning for news: the NLP engine behind Parse.ly Currents
Does Facebook control the news? Has Donald Trump hacked the media cycle? Are search algorithms creating filter bubbles? Is outrage the only currency on social networks? These questions, and many more,...
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Considering the framing and nature of attention for stories about #MeToo, a...
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker a Pulitzer Prize. On October 5, 2017, Jodi Kantor and Megan Twohey broke their story, and...
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How Apartment Therapy, The New Yorker, and the NBA create personalized...
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to your site. But once the audience gets...
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What are prospective students reading? Not just the message, but the...
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are savvy, intelligent, and thoughtful college shoppers, who take...
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Adapting Harvard University’s content for a digital audience, an interview...
As the oldest American university that’s graduated a ridiculous amount of talent ranging from Thoreau (1837) to Zuckerberg (an honorary doctorate in 2017, 12 years after dropping out), Harvard is one...
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What makes a good article recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called...
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Benchmark your site against overall attention trends
There’s a reason explainer posts get read and shared so much: we all want to know someone else’s secret to success. “How this one company solved that exact thing you’ve been struggling with” means you...
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What’s driving the news cycle of the Trump administration?
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated search intent vs. total attention for stories...
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Top ten external traffic referral sources of October 2018
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for October 2018. October 2018: Top ten external...
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Who and what are voters reading about online as they head to the polls?
Ahead of Election Day, do you know what Americans are paying attention as they head to the polls? A lot has happened this fall—the Brett Kavanaugh hearing and confirmation just for starters, not to...
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How sponsored content studios can sell more with audience data at every stage...
Last year, eMarketer estimated spend on native advertising to be $22.09 billion, making up about 52% of all display ad spend in the US. And that number will continue to grow. Behind those numbers are...
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Are mobile news aggregators on the rise as referral traffic sources?
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard,...
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