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3 (more) stats that prove how newsletters create community engagement
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any...
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Consequences of killing time? In the future, more digital growth will be mobile.
This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next year, growth will be 3%. But by 2020? We can only expect 2% growth. This is...
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Fighting for attention: How controversy impacts online readership and...
From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need a little controversy / ‘Cause it feels so empty without me”), there’s an...
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Top ten external traffic referral sources of November 2018
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic recap based on network data for November 2018. November 2018: Google Discover joins...
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Reviews and press coverage still matter for movies
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing online attention connects to a real world impact, I started wondering about...
View ArticleHurricanes and wildfires cause spikes in local online attention, but not for...
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data showed their suspicion was correct: three times...
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Parse.ly workflows that save you 30 minutes a week
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we wanted to wrap this one knowing we helped everyone find more time with the best and easiest...
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Discover.google.com gone as a referring URL in latest referral traffic trends
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would...
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Six lessons we learned from our content marketing last year
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use data to learn about what you pay attention to – and what you ignore. In this post, we’re sharing what...
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Through the doom and gloom that is climate change news, Grist strives to be...
What aspects of climate change demand our attention most urgently, and are those topics actually getting attention they deserve, according to the data? This is the question we set out to answer, and as...
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5 ways non-traditional publishers connect with audiences
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. And we have to hope that it’s finally registered...
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We figured out where audiences want to read more about Trump (and where they...
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly because there’s more of it. According to TrackMaven, the average number of blog...
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Predicting sources of traffic to content in 2019
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official...
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Getting where you need to go: Why companies need to marry data and strategy
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the most viewed screen within Parse.ly is our real-time “Overview”...
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The 14 top referrer sources by word count, device type, and categories viewed
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “Predicting sources of traffic to content in 2019“, in which we explore traffic and the...
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Content attribution shouldn’t be this hard
There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today content creators have to put a new, objective value behind their content too: is it keeping the...
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Facebook’s biggest losers: Content hurt by the last product strategy update
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent...
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From informing to advocating: Spotlight on Anthony Smith from NationSwell
Do the careers we expect to have match the ones we end up? Most people would say no. Of course, the path we take on along the way is where we spend most of our lives. Shouldn’t that journey be an...
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Among AT&T’s entertainment assets, Game of Thrones gets the most attention....
At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors. In the last three years...
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Power your distribution strategy with campaign tracking
“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much effort has to go into distributing content as creating it – sometimes more! Efforts of...
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