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Reader loyalty data shows more sessions per visitor from social, more views...
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there’s some stat that says it takes 21 days to build a habit. Jeremy Dean, the...
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Views, visitors, engaged time, shares, and search: The metrics that matter...
In Parse.ly’s content dashboard we provide support for a bevy of metrics beyond the world’s most popular analytics metric, the venerable page view. The metrics in the Parse.ly dashboard These metrics...
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Link-in-bio providers add 10-15% to Instagram referral traffic
Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to...
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Alerts in email, Slack, or wherever you’re at
When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story spike to multiple hundreds of people reading it. If you happen to be looking at...
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Four awesome Instagram strategies for sharing content
Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. As of May 2019, Instagram ranks as only the...
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Evergreen content: What it is, why it matters, and how you can find it
What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post, or video that has visitors come to it well beyond this typical...
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Tips from WIRED’s evergreen content strategy
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at...
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Appointment viewing: What happens online when we all watch the same show?
We’ve been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our collective amount of attention doesn’t change much day to day. We can actually see in...
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Members only: Membership strategies from media companies
Whether you’re a small niche YouTube channel or a decades-old media brand, you’ve likely explored membership as a way to generate revenue. But building and maintaining an effective (and profitable)...
View ArticleHow to be Funny: A Comic’s Advice to Content Teams
If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at the beginning of the song, Under the Sea, saying “Ariel, the human world –...
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Currents: Taking the guesswork out of digital content
Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It’s...
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The Magic of Metadata
In my role as Support Manager at Parse.ly, I spend a lot of time thinking about and talking about metadata. It’s a key component of our integration, as well as an area where content creators constantly...
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Stay Up-to-Date with Currents Digests
Today we’re excited to announce that Currents Digests are now live and available for all users. Our customers use Currents to stay on top of trends for topics or categories that are important to them....
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The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and...
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What to Expect from an EBR
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting the dots between your company’s goals and your content...
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Language Models are Changing Everything
This is a blog post about how the predictive text function on your phone will destroy the world. Or maybe not, but at the very least, it’ll revolutionize the ability of computers to understand and...
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Refreshing advice: how Policygenius used organic search to boost on-site...
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their...
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We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then investing in...
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Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our...
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Think like a publisher: How IMPACT’s content marketing will reach 1 million...
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a...
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