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The True Cost of Social Media Advertising
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. Businesses are pouring generous budgets into ads on...
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Your boss doesn’t care about content (but here’s how to convince them)
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth of “go talk to the data people” became onerous, and I eventually began...
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Three DOs and DON’Ts to overcome time, budget, personnel, and strategy...
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points? Matt Talmage of Wibbitz, a...
View ArticleWhy I joined Parse.ly as CRO
“Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That’s a sixth of the internet!” “Yes,” Sachin answered. “At the same time, Parse.ly is also...
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Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all measures and means, making sure you know what to do with it is what really counts....
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Outsized influence: the size of social media platforms has little to do with...
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in...
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See you at Content Marketing World!
We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be...
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How WeddingWire grew organic search traffic
Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day memorable. Senior Manager of Digital Content Morgan Gibson...
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Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA
You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having a good time. So where are you? The Parse.ly booth at the Online News...
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Introducing Apple News analytics
When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality journalism from trusted news sources and reaches a large audience of new readers....
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The (digital) morning news routine: how mobile news aggregators have evolved...
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s...
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The most common mistake in campaign tracking (and how to fix it)
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time to publish it for the world to see. No problem, right? Campaign tracking is super...
View Article6 Steps to Personalizing Your Newsletter with the Parse.ly API
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and the NBA have found some incredibly innovative ways to create personalized content...
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What’s in a tag? (Almost everything): 6 best practices for applying subject...
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context. As a content analytics...
View ArticleHow to do high quality video marketing with limited resources
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality...
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The Parse.ly brand refresh: Our 10 year glow-up
We’ve had a busy September – no sooner did we return from a marathon of conferences, than the team re-launched the Parse.ly website with a spiffy brand refresh and a new and improved Content Library....
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The Quest for Parity: the latest Parse.ly API updates
If you’ve visited any one of our customer’s sites as a reader, chances are you have experienced how powerful Parse.ly’s API is without even knowing it. It can power content recommendations,...
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What makes a good article recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called...
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The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but...
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Email newsletters bring in loyal audiences. What’s your strategy to improve...
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. “More than half the time spent by...
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