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I listened to 100+ hours of podcasts about content marketing so you don’t...
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. Still, there are plenty of bright spots. To save you the trouble, I’m sharing the 12 episodes...
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Introducing Conversions, a new way to prove your content’s impact
Today, we’re excited to announce our first generally-available release of Parse.ly Conversions, which helps you prove content’s impact. This release includes a conversions report that shows which...
View ArticleFour content strategies you need to consider for 2020
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content strategies. Today, we’re sharing four of the most effective content strategies we’ve...
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Tracking content on iOS and Android apps
At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly Analytics dashboard already shows a unified view of how content...
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It’s nice to be niche
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of many smaller audiences. What works for one may not work for another....
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Trying to predict referral trends in 2019: what we got right, and what we got...
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t...
View ArticleSameSite, Chrome 80, and Parse.ly Analytics
On February 17th, Google Chrome will release version 80, which contains changes to the handling of cookies with cross-origin requests. The goal of this change is to mitigate Cross Site Request Forgery...
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Parse.ly’s API now supports audience segments
Parse.ly has supported custom audience segments in the Analytics dashboard for a while now, but product teams haven’t been able to use segments to build internal tools or create customized site...
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Beta feature: Benchmark authors, sections, and tags
“What types of content aren’t worth the effort? Should we stop doing them?” “Which author is better suited for this new role we’re creating?” “Hm, the Business section gets significantly lower search...
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Parse.ly makes Content Conversions add-on free, helping companies monetize...
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than...
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Network Syndication tracking: Improving on multi-site analytics
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It’s common sense to share an article about a rocket launch originally published on a tech-focused...
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Weekly and monthly trends—a GPS for your content strategy
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist knows how to do. If real-time analytics are the...
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Tag Groups: Understand how your tags work together
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about...
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WordPress Analytics: Integrating Your CMS & Analytics Solution – A...
WordPress is the biggest CMS on the planet. With over 24 million active websites, roughly 33.5% of all websites on the Internet run on WordPress. It’s arguably the most powerful and user-friendly CMS...
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Web Analytics Dashboards—A Primer for Content Teams
Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click, stay, share, and convert—so you can do more of those things and grow your...
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Web analytics tools can...
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Paid, owned, and earned media: What’s the difference and how to track them?
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. How can you do that? Well, you need to have a...
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Direct support for organizations fighting racial injustice
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking up to the...
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What you need to know about web analytics: a guide
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics, like a heart monitor, indicate the your website’s heart health. And while...
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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as...
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