Media Coverage for Amazon Prime Day: Worth the Hype?
Amazon Prime Day is not likely to become the biggest shopping day of the year any time soon, but Amazon’s marketing team certainly created a lot of buzz around the manufactured “holiday” on July 15....
View ArticleThree Myths About Using Analytics in the Newsroom
“So exactly how hard is it to find a needle in a haystack, anyway? And can water dripping on your forehead really drive you nuts? Those are the kinds of questions, myths and urban legends that are put...
View ArticleHow Parse.ly got its name
Have you ever wondered how we ended up with the name “Parse.ly”? Do we really like herbs? Or puns? We’ve heard people delight in the name Parse.ly, though on occasion it has also been a source of...
View ArticleThe Changelog: Dashboard Search
The Parse.ly product team is always hard at work delivering new features for our users. This blog post will provide a quick update of recent development efforts, and also highlight a recently launched...
View ArticleWhy Editors Should Care About User Experience
So much of our time, energy, and effort goes towards getting people interested in our stories, articles and content, but a lot of sites still come up short once people get there. Why? One reason is...
View ArticleDo Article Tags Matter?
Anyone who has ever spent time inside a CMS has been given the option to “tag” their articles. Tagging, traditionally associated with search engine optimization (SEO), allows authors to add metadata...
View ArticleFacebook Dominates Referral Traffic: A Coverage Overview
In July, Facebook pulled ahead of Google as the top source of referral traffic to Parse.ly’s network of nearly 400 digital publishers. Facebook’s share of referral traffic is now 38.3 percent, to...
View ArticleThe Changelog: Views, Visitors, Engaged Time & Shares in Context
In Parse.ly’s new analytics platform, we provide support for a bevy of new metrics beyond the world’s most popular analytics metric, the venerable page view. Here’s a screenshot from our dashboard that...
View ArticleAre You Making the Most of Your MetaData?
Everyone forgets about metadata,” said John O’Donovan, chief technology officer at The Financial Times. “They think they can just make stuff and then forget about how it is organized [. . .] But all...
View ArticleFour Ways Media Companies Can Monetize
The economics of digital media is a broad and sometimes intimidating subject, which is exactly why we wanted to take it on as the topic of discussion at our last Summer Series event of the year. It’s...
View ArticleParse.ly’s CTO on the Power of a Distributed Team
In March, PowerToFly President Katharine Zaleski apologized to all of the mothers that she used to work with in this viral post published on Fortune.com. Zaleski wrote: “I know there are still a lot...
View ArticleMeasuring the Impact of “The John Oliver Effect”
The reason many journalists get into the business is to create an impact with their work. But what about comedians? Victor Luckerson, of TIME magazine, coined the term “The John Oliver Effect” in a...
View ArticleTrepidation Over Mobile Ad-Blocking
As usual, Apple’s annual September event evoked feelings of excitement from users looking toward the future of mobile. However, this year, digital publishers and other ad-dependent companies are...
View ArticleGear Up for #ONA15
Next week, highly engaged digital journalists will take a keen interest in a different kind of traffic than the notorious road-stoppage LA is usually known for — web traffic. The 2015 installment of...
View ArticleThe Changelog: Delivering New Historical Analytics
In the past few weeks, our backend engineering team has been hard at work back-populating historical data in Parse.ly’s new dashboard for customers. Some background: we delivered a version of the new...
View ArticleWhat Type of Native Advertising Should You Actually Be Seeing?
While the rest of the industry is going crazy over what publishers will do about ad blocking, the Parse.ly team is already looking toward potential solutions. We know that traditional display ads are...
View ArticleOn Autumn and Analytics
Here’s a fun fact: No film with the word “autumn” in its title has ever won an Academy Award. The other three seasons — spring, summer, and winter — are represented among winning film titles. But not...
View ArticleStop Talking to Yourself!
Pop Quiz: Do quizzes perform better than other types of content on your site? Owen Fuller, chief evangelist at Boombox, knows that the internet is becoming more interactive. His company provides a...
View ArticlePOLL: The State of Digital Media in 2015
From the increasing sophistication of native advertising to the introduction of ad-blocking on mobile, 2015 was an exciting and tumultuous year for the digital media industry. Parse.ly’s customers are...
View Article#ONA15Data: A Year in Data from Parse.ly
With more than 400 digital media sites as clients, the Parse.ly team is often asked very specific questions about the best ways to reach an audience. Questions like: When’s the best time to distribute...
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