Pay-What-You-Will, and Other Paywall Solutions for Online Media
Giving away the work of news and publishing companies online has been called “the original sin” of the internet. Since that metaphorical fall of Eve, digital media providers have been exploring how to...
View ArticleThe Data Behind the Average Article Lifespan
The fast pace of online news means that often an article or post barely makes its way through the CMS before it feels like you’re onto the next one, both as writers and readers. The Parse.ly team...
View ArticleEngaged Journalism: Lessons From Professor Jake Batsell
Jake Batsell’s research as a professor has always leaned toward the nuts and bolts of journalism; while other professors taught me the history and concepts of the field, Batsell took me and my fellow...
View ArticleGrokking Python Event Loops and Concurrency with Apache Cassandra
Python offers a number of different concurrency models, including multi-threading, process pools, and cooperative multitasking around an async event loop. These various concurrency models were...
View ArticleDid Facebook Fix Their “Dark Social” Problem?
Effective analytics require a very simple, but often overlooked ingredient: accurate data. Digital media provides a much richer store of data than its print counterpart, but rapid innovations in...
View ArticleThis Team Used Apache Cassandra… You Won’t Believe What Happened Next
You know that old saying, “If it seems too good to be true, it probably is?” We technologists should probably apply that saying to database vendor claims pretty regularly. In the summer of 2014, the...
View ArticleHow to Use Reddit as a Media Publisher
How do you create a 1-1, personalized experience for an audience of 160 million people each month? All in a day’s work for Victoria Taylor, the head of talent at reddit. Taylor helps organizations that...
View ArticleHere’s the Secret Sauce to Audience Development
If it seems like every year the launch of a hot new digital publisher causes the industry to rethink itself, it’s because that’s actually happening — low barriers to entry have made digital media a...
View ArticleHeadline Testing in Parse.ly: Now Available!
BuzzFeed does it. The New York Times said they will be doing it. And now Parse.ly customers can do it too; today we’re excited to announce that headline testing is an available feature in Parse.ly’s...
View ArticleUnderstanding your audience … then growing it
In the premier season of the new podcast “StartUp,” host Alex Blumberg briefly discussed the success of “Serial,” the other extremely successful podcast startup launched at the same time. “If you’re...
View ArticleAnnouncing PyKafka: Python Support for Kafka 0.8.x
Today, Parse.ly is happy to announce the 1.0 release of PyKafka, a new Python driver for Kafka. Kafka is “publish-subscribe messaging rethought as a distributed commit log”, and Parse.ly makes heavy...
View ArticleProving Native Advertising Works, In Three Easy Steps
For marketers and publishers alike, native advertising can still feel a little like the wild west. Everyone is figuring it out while trying to stay ahead of the competition. The only thing that is...
View ArticleMeet Cyna Alderman of the New York Daily News Innovation Lab
Cyna Alderman is the Managing Director of the Daily News Innovation Lab and Senior Vice President, General Counsel of the New York Daily News. The Innovation lab fosters early-stage news and media...
View ArticleWhy Publishers Need More than a Voice to Succeed
Being a hopeless news junkie, I start every morning with a large cup of industrial-strength coffee and my RSS Feed, which brings me content from exactly 100 (just counted) publications, from new media...
View Article6 Questions Every Audience Development Editor Must be Able to Answer
Finding your target audience has gotten infinitely more complicated since the rise of digital media. We’ve all been at a family reunion where grandma or grandpa waxes poetic about how hard things were...
View ArticleThe Endgame for Investment in Digital Publishing Companies
Why are venture capitalists, private equity firms and wealthy individuals pouring hundreds of millions of dollars into new media each year? Last month, Parse.ly invited dozens of journalists and...
View ArticleMeet ESPN’s Benjamin Alamar
At Parse.ly, we often focus the people who are doing analytics behind the scenes — those trying to understand audiences and find trends in readership. But there are plenty of people doing exciting work...
View Article5 Ways to Network Your Way Through a Tech Conference
Editor’s Note: Get to know the Parse.ly team! Today’s blog post is written by one of our Publisher Developer Representatives, Katie Jane Martin. A couple of weeks ago, I had the opportunity to attend...
View ArticleAnalytics IRL
It has becoming increasingly rare to come across a journalist who doesn’t think analytics are important in the era of digital publishing. In May, the International News Media Association World Congress...
View ArticleAccess Parse.ly from the Segment Platform
Today, we’re excited to announce an integration with Segment. Segment is a customer data hub that makes it even easier for website owners to deploy Parse.ly on their news sites and content marketing...
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