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4 Ways to Improve Search Traffic (That Your Readers Will Love!)
As an editor or writer, you can no longer separate yourself from reader discovery. When you hit “publish,” the journey is just beginning; your story enters the noisy, crowded and demanding online...
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Dear colleagues: What an editorial on Scotland can teach us about journalism
As media companies continue to transition toward digital operations, one of our goals at Parse.ly is to help them by sharing best practices. One way we do that is through resources, like our white...
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Rethinking the Deadline in Digital Media
If you spend any time in marketing forums or classes, one goal becomes clear: marketers want to deliver the right message to the right person, at the right time. As digital media teams compete for the...
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Three Truths about Social Media and Your Readers
As publishers and digital media companies compete to reach new audiences, the battle lines have been drawn on social media sites. In our recently released Authority Report, we looked at year-over-year...
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The Ultimate Referral Guide to Your Audience
Though we hear about pageviews going up at many of the large online publishers, digital media companies still struggle to see a correlating increase in revenue. What’s the disconnect? Methods to...
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Mark Luckie: How Media Companies Should be Using Twitter
A never-ending, real-time conversation about the stories media companies cover happens every day on Twitter. Social media editors, and editorial teams in general, now have the opportunity to use these...
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Facebook and Publishers: A fix for direct traffic from Facebook’s mobile app
Yesterday, Facebook announced a number of new tools for publishers, as part of their on-going relationship to encourage a high volume of quality content that will keep us scrolling through our...
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Jay Kreps on Logs: A review of “I ♥ Logs”
Jay Kreps created Apache Kafka to address his data integration needs at LinkedIn. He also wrote a widely-circulated essay about “The Log” that shows the motivation behind the system he created. A few...
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Predicting a Successful 2015
This past week the media pundits offered their reviews of 2014 and predictions for 2015. Some are uplifting, like Mathew Ingram’s “The Year in Media: 12 Reasons Why We Should be Optimistic” on GigaOm....
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Digital media in 2014: The Acceptance of Data as Friend Not Foe of Publishing
Something was in the air in 2014. Big news in 2014. Maybe it was the New York Time’s Innovation Report. Or maybe it was BuzzFeed’s ability to raise $50 Million. Whatever it was, this year saw digital...
View Article#wjchat: Newsroom analytics in 2015
Journalists are known for their love of Twitter. A quick show of hands at the ONA conference in Chicago this year showed that journalists use Twitter at much higher rates than that of the general...
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The Big Picture: A Whole New Way to Understand Digital Media Audiences
When we launched Parse.ly Analytics in 2012 we were confident that a web analytics platform built from the ground up for content was key to the success of digital publishers. Our original real-time...
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Making the Dashboard: UI/UX Decisions for Turning Audience Data into Insights
Ed Note: Last week, Parse.ly announced our latest product release, which included the rollout of a brand new dashboard. For those who like to know what goes on “behind the scenes” at a software...
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Mage: The Magical Time Series Backend Behind Parse.ly Analytics
Building a time series engine is hard. Beyond the typical database management problems of data distribution, fault tolerance, and read/write scaling, you have the additional reporting challenge — how...
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Navigating the World of Branded Content as a Journalist
Ed Note: Lauren Cannon is our newest contributing author to the Parse.ly blog. As a freelancer, Lauren has been navigating the world of branded content for the past few years. We asked her to introduce...
View ArticleHow to Find a Journalism Job (That’s Not in a Newsroom)
One of the overriding issues affecting the current writers’ market is the need for traditional newsrooms and media organizations to produce a profit. These organizations are now employing writers —...
View ArticleWhy I’m Excited About The New Republic Fund Investing in Parse.ly
As the CEO of a software technology start-up, there are a few big names out there that you look up to as people who have “made it.” The founders and co-founders of the companies that once started out,...
View ArticleLucene: The Good Parts
Before MongoDB, before Cassandra, before “NoSQL”, there was Lucene. Did you know that Doug Cutting wrote the first versions of Lucene in 1999? To put things in context, this was around the time Google...
View ArticleWhere Can You Learn More About Data Journalism?
Data literacy has quickly become one of the most important skills for journalists to acquire due to the vast accumulations of data now collected by everyone from the government to Candy Crush. Many...
View ArticleKafkapocalypse: a postmortem on our service outage
On Thur, Mar 26 2015 and Fri, Mar 27 2015, Parse.ly experienced several outages of its data processing backend. The result was several hours of no new data appearing in our analytics dashboards, both...
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