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As digital media business transforms, better insights are more critical than...
One thing we can say about the media business: it doesn’t move slowly. We don’t need to do a full recap (there are plenty of sites and newsletters for that), but in the past six months we’ve seen...
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Q&A with Dan Lyons, on which metrics actually matter to writers
The upheaval of the media industry has been accompanied by well-publicized worries that measuring writers’ performance using data will lead to creative decline. Some publications make a point of...
View Articlestreamparse: Python and Apache Storm made easy with a new open source project
Our engineering team released streamparse today at PyData Silicon Valley 2014. It was demonstrated at our talk, “Real-time streams & logs with Apache Kafka and Storm”. We discussed Apache Storm,...
View ArticleMusings on Product Management
A little over two years ago I decided my current career in digital / business analytics just wasn’t cutting it. I enjoyed solving problems through data and even exploring the overhyped big data space,...
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Why Loyalty Matters, to Dale Earhnardt Jr. and Your Mother
It always comes back to metrics. We’ve written on which metrics matter, which ones might not, and there’s been extensive debate from others on the same topic. Digital publishers are investing to...
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What the New York Times found out by mapping audiences’ reading paths
Most media industry professionals have, hopefully, spent some time pouring over the digital innovation report from the New York Times. Throughout it, technology being at odds with “the way things have...
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Alex Leo from Newsweek on the art and science of measurement in the digital...
There’s a frustrating, basic truth about data and analytics: the information provided is at best noise, and at worst, harmful if not correctly analyzed and interpreted. Often, data scientists discuss...
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How to tell if explanatory journalism is explaining anything to anyone
The new cohort of explanatory journalism sites have been up and running long enough to take a first look at if they’re meeting expectations or not. But with digital publishers of all stripes struggling...
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Hacking The News
A Sunday morning in the MIT Media Lab atrium, all the clues were there. Few words spoken between huddled teams. Quiet determination encoded in methodical keystrokes. Yes, a hackathon was entering its...
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Newsrooms Explain How to Make Data Talk
As analytics become more and more common in digital newsrooms, the conversation has shifted from “Should we use analytics,” to “What are analytics actually telling us about our audience?” It’s a...
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Apache Storm: The Big Reference
Apache Storm is a free and open source project that is heavily used here at Parse.ly, as well as at other major real-time data processing projects such as Twitter, Pinterest, Spotify, and Wikipedia. In...
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85% of the Internet has better things to worry about than LeBron James going...
The news broke at 12:29 p.m. Four years after LeBron James announced he was taking his talents to South Beach in an on-air extravaganza with ESPN, SI.com released a personal essay by Lebron explaining...
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The Top Five Things Digital Publishers Need to Know About Audience Loyalty
Wondering what you need to know when it comes to thinking about your strategy for growing loyal audiences? Here’s a crash course from Parse.ly’s CEO Sachin Kamdar. 1.) Loyal readership comes from...
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How to work smarter, not harder, with evergreen reporting
Today we’re announcing three new features in Parse.ly that help our clients access and identify insights about their audiences clearly and quickly, which allows them to make better decisions, faster....
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Learning from your audience: What your readers are already telling you
Often, when presented with an analytics platform people focus on metrics. What are the numbers telling us? How many people are reading my post right now? Last month, at the News:Rewired conference,...
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Speaking Different Languages: Separating Ad Measurement vs Audience Insights...
This essay is a reposted response from Parse.ly’s CEO, Sachin Kamdar as part of a debate on Attention Minutes over at The Media Impact Project. A frank conversation on the value of attention...
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10 ways you can use data like Mashable, Upworthy, BuzzFeed and College Humor
Everyone wants to know the secret to attracting and keeping audiences on their site. BuzzFeed, CollegeHumor, Upworthy and Mashable have gotten a lot of attention for their fast growth, millennial...
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Parse.ly Introspective: We’re not a “Content Analytics” company
For years Parse.ly has been working on building a beautiful and smart dashboard UI, an analytics backend that supports billions of monthly data points, and an easy to use API. All of this was based on...
View Article5 mistakes publishers make with their data
Going to #ONA14? Tweet this story and you could win a Mophie cell phone charger at the show! See full details here: http://www.parsely.com/ona14/. What do most people think of when they think of...
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Breaking All the Rules: Why Being Reader-First in Digital Publishing is a...
For years, journalists, writers, and editors have lived by a certain set of rules. When all of their work was published in print form in a newspaper, magazine, guide or book, these rules made sense....
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