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Parse.ly Investors Back the New Content Performance Authority
By: Sachin Kamdar, Parse.ly CEOParse.ly recently closed a $5M Series A financing round led by Grotech Ventures. You may have read about it today, but I want to share some more details about why this...
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Intern Blog: Applying Programming Concepts to Everyday Life
Over the past few months, I have been slowly learning Python. I wanted to learn programming as a way of expanding my knowledge and becoming familiar with software engineering. While I do have more of a...
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Intern Blog: What I’ve Learned at Parse.ly
I’m a junior at NYU, where I’m studying computer science. I have a short attention span—which is why I’ve decided to write this in listicle form for those of you who are also easily distracted. I code...
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Feedback Loop: How I Improved My Day-to-Day Productivity with Data
Data is enlightening, mesmerizing, and reflective. With the advent of technology, data points are much easier to harvest now. The trick in this day and age is to figure out the answers to be read from...
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Zipf’s Law of the Internet: Explaining Online Behavior
In 1949, the linguist George Kingsley Zipf noticed that given a natural language corpus, words are distributed such that the frequency of any word is inversely proportional to its rank in the frequency...
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Ratio Metrics: How Atlantic Media Measures Article Performance
This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. It is the first post in the Parse.ly blog series, “Analytics Innovation for Online Content”, in which...
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Parse.ly Investors Back the New Content Performance Authority
By: Sachin Kamdar, Parse.ly CEO Parse.ly recently closed a $5M Series A financing round led by Grotech Ventures. You may have read about it today, but I want to share some more details about why this...
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Just How Soon Will Google’s Dark Search Take Over?
Last month, we combined the two things we love the most at Parse.ly: analytics and digital media, to create our first Authority Report. We collect data on billions of pageviews across hundreds of...
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Parse.ly Insights from #ONA13
Last week Parse.ly CEO Sachin Kamdar and VP of Sales and Marketing, John Levitt, joined 1,500 journalists and journalism experts at the Online News Association annual conference in Atlanta, GA....
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Data, Journalists, and Learning to Code for the Newsroom
Recently the topic of coding for journalists has been a subject of debate, from The Atlantic’s “Should Journalism Schools Require Reporters to ‘Learn Code’? No” to Noah Veltman’s “On journalism and...
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Getting Your News From Social
Recently, the Pew Research Center’s Journalism Project released a study that concluded that news consumption on Facebook was common, but incidental to users. Today, Pew released findings from the same...
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Parse.ly Analytics Without Ever Leaving Your Website
Today we are releasing the Alpha version of Parse.ly extension for Google Chrome (click to install)! It allows you to dive right into post analytics without ever having to leave the page. You can see...
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Giving Thanks for Parse.ly Team Retreats
What does “giving thanks” mean to you? Maybe it’s the turkey, the travel, or the “still sitting at the “kids” table” aspect of this holiday. Regardless of which slice pie you end up with (pecan!...
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Which Metrics Matter for Digital Publishers?
Last week, Sam Petulla, who writes for Content.ly’s Content Strategist blog, posted an interview with OpenNews Fellow Brian Abelson, who spent a year embedded within The New York Times organization. In...
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How the Facebook News Feed Changes Have Affected Traffic to News Websites
Last month, as we were putting together our Authority Report, we noticed that Facebook has been inching its way up our top twenty-five referrers list. Facebook is now listed behind Google as the number...
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Digital Media Trends in 2013
Here at Parse.ly we try to understand what our clients need in terms of larger media market trends. What’s driving feature requests that come in, and how do they make sense within the changing media...
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Yahoo Moves to Secure Search: A Quick Summary of Dark Traffic
In October, Parse.ly ran a study on the amount of “dark” search Google was sending to publishing websites. The SEO world was, understandably, shaken up by the news. There was a silver lining for...
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What Makes A Good Article Recommendation?
And how does Google fit in? Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a...
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How to make the most of your newsroom resources
It’s more important than ever before for newsrooms to find nuances that previously might have been overlooked. The media industry is in the midst of a shift, and while discussions on business models...
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SXSW 2014: Content, Connections, and Digital Media Take Center Stage
Parse.ly participated in the SXSW Interactive festival last week in Austin, Tx to connect with customers and monitor the progress of the tech and media industries. In a significant shift from previous...
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