Hotclicks: The Science Behind Parse.ly Deathmatch
APRIL 1, 2013: FOR IMMEDIATE RELEASEToday we released Parse.ly Deathmatch, to demonstrate a new metric for online media: the Hotclick (TM).As Parse.ly’s Chief Hadoop Officer (CHO, fmr. CTO), I felt...
View ArticleIntroducing Parse.ly Deathmatch
APRIL 1, 2013: FOR IMMEDIATE RELEASESometimes a startup needs to examine where they are now and whether the product that they’ve developed could be applied to solve different market needs. Parse.ly is...
View ArticleApril Fools' Day and the End of Irony
I have a confession: I hate April Fools’ Day.It wasn’t always this way. When I was a pre-teen, I loved devising elaborate pranks. Saran wrap on the toilet was probably the peak of my creativity, if...
View ArticleThe Slow Death of the American Novel
In his op-ed for the New York Times, “The Slow Death of the American Author,” Scott Turow launches an indiscriminate polemic against e-books. Turow starts with a recent Supreme Court ruling—one...
View ArticleTweeting Our Grief
After a tragedy we feel compelled to build memorials, to remember what happened, and to make it all meaningful. Whether a monument at Auschwitz or Ypres, inscribed with what Siegfried Sassoon described...
View ArticleMeta-Muckraking
The only subject that attracted more media coverage than Boston last week was the media coverage of Boston. A media industry has grown around the media industry, like a system of surveillance cameras...
View ArticleAggregation and the Individual Talent
Attempts to explain viral content circle back to behavioral psychology and game theory. What “goes viral” and what doesn’t depends on a combination of taste-making celebrities, powerful users on...
View ArticleContent Marketing: Advertising's Brave New-ish World
Click-through rates are abysmal. Readers are ignoring display ads. But there’s good news: advertising that looks and feels like editorial content is a proven way to engage audiences.The content...
View ArticleUsers R Us: Community Verticals and User Generated Content
The biggest threat to professional journalists is neither declining ad revenues nor social media, but rather a growing realization that the public can generate content more efficiently and more...
View ArticleDoes Kinja Count As A Community Vertical?
Last week, BuzzFeed launched a new “community vertical” that hosts user-generated and curated content. The BuzzFeed community vertical follows on the heels of a Gawker Media project, Kinja, a combo...
View ArticleTo the Next Parse.ly Intern: Learning is Not A Race
Emmett Butler is a web and video game developer and an NYU senior studying computer science and music technology. In this post, he reflects on his time as an intern at Parse.lyToday, I leave Parse.ly...
View ArticleClik here to view.
Intern Blog: Beyond the Fine Print
I joined Parse.ly as a business intern right after college graduation—I’m going to graduate school in Europe—in order to learn how publishers can use web analytics to improve their content and...
View ArticleClik here to view.
Intern Blog: It Takes a Team
I was not expecting to start spring semester of my third year at the University of Virginia with an internship. It came out of the blue as just an email describing the desired position. I had...
View ArticleClik here to view.
Intern Blog: Off the Beaten Track
I have been at Parse.ly for about six months now, working as the business and marketing intern and one thing I have realized is that I have learned more than I could have imagined. This revelation came...
View ArticleClik here to view.
The Content Trading Desk
My first job out of college was as a software engineer for Morgan Stanley. This 50,000 employee firm employed tens of thousands of software engineers. Though the most important employees were the...
View ArticleClik here to view.
Intern Blog: Applying Programming Concepts to Everyday Life
Over the past few months, I have been slowly learning Python. I wanted to learn programming as a way of expanding my knowledge and becoming familiar with software engineering. While I do have more of a...
View ArticleClik here to view.
Intern Blog: What I've Learned at Parse.ly
I’m a junior at NYU, where I’m studying computer science. I have a short attention span—which is why I’ve decided to write this in listicle form for those of you who are also easily distracted. I code...
View ArticleClik here to view.
Feedback Loop: How I Improved My Day-to-Day Productivity with Data
Data is enlightening, mesmerizing, and reflective. With the advent of technology, data points are much easier to harvest now. The trick in this day and age is to figure out the answers to be read from...
View ArticleClik here to view.
Zipf's Law of the Internet: Explaining Online Behavior
In 1949, the linguist George Kingsley Zipf noticed that given a natural language corpus, words are distributed such that the frequency of any word is inversely proportional to its rank in the frequency...
View ArticleClik here to view.
Ratio Metrics: How Atlantic Media Measures Article Performance
This is a guest post by Adam Felder, Associate Director of Digital Analytics at Atlantic Media. It is the first post in the Parse.ly blog series, “Analytics Innovation for Online Content”, in which...
View Article