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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP...
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or...
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Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject...
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5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without...
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Beware of this Content Strategy “Best Practice.”
The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing...
View Article[WEBINAR RECAP] Learning to Swim in a Sea of Data
Last week, Parse.ly’s Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL’s Social Media Manager, Sarah Parker, for a webinar to address the challenge of...
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What Content Pushes People to Purchase? Find Out With Last Post Touched...
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the...
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6 Content Marketing Mistakes to Avoid in 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and...
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for...
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for...
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[WEBINAR RECAP] Smarter Content, Bigger Results: Using Data to Write Better...
If you’ve been working in marketing for a while, you know that it’s no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our comfort zones,...
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How to Optimize the Top of the Funnel with Content for Travel & Tourism
Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build...
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How to Optimize the Middle of the Funnel with Content for Travel & Tourism
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale...
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How to Capitalize on Travel & Tourism Content for Bottom of the Funnel
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of...
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How Gannett Standardized Content Analytics for 600+ Publications
When Gannett merged with Gatehouse Media in 2019, they faced the challenge of standardizing systems and processes as the two groups became one. A top priority in the wake of the merger was to determine...
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Unlocking the Power of Evergreen Content for Healthcare Companies
Content teams have so much on their plates, from creating the content to actually bringing leads to their website. What if there was a way to escape that content treadmill, which demands publishing...
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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap
Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with...
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Why, When, and How to Refresh Old Content
Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content...
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3 Ways You Should Be Repurposing Content
The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this...
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5 Things To Do When You First Log Into Parse.ly
You just logged into Parse.ly for the first time…congrats! Now what? Here are five things to make sure you do before anything else: Add the Parse.ly bookmarklet to your browser Configure your overview...
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Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 |...
You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest...
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