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Parse.ly Content Conversions are Now Faster
Today we’re thrilled to announce an update to our Content Conversions feature—it’s now faster. Parse.ly customers using conversions can now expect to see updates to their conversions data within 30...
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5 Goals to Align Your Content Strategy
Today we’re excited to announce a brand new beta feature in the Parse.ly dashboard: Goals. This new feature takes the pain out of reporting and tracking KPIs. For the technical walkthrough of where to...
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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek...
Last week, Parse.ly‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. He...
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Media Is The New Marketing: 7 Steps From Start To Millions | Webinar Recap
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Last week, Dave Cardiel, VP...
View ArticleThree Reasons Why Smaller Content Teams Need Parse.ly
With more company research and transactions happening online than ever before, businesses are relying on content marketing as a means to influence buying decisions and build relationships with...
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7 KPIs That Measure The Impact of Your Content Marketing
Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. But when you use objective data and work towards Key Performance Indicators (KPIs), you can identify which...
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Measuring the ROI of Content Marketing with True Engagement Metrics
What is content marketing ROI? Content marketing ROI (return on investment) measures the revenue your business earns compared with what you spent on your content marketing efforts. ROI from content...
View ArticleParse.ly Systems Protected Against Apache Log4j Vulnerability (CVE-2021-44228)
A new vulnerability for Apache Log4j, a popular logging library for the Java programming language, was disclosed on December 9, 2021. A proof-of-concept was posted to a Github repository and on...
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Creatives Getting Dirty With Data: How Backstage Drives Growth Via Content...
The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. Backstage was certainly one...
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It Was a Very Good Year for Content
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious...
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What is Content Analytics?
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the...
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3 Content Saturation Challenges and How to Overcome Them
There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure...
View Article11 Content Marketing Blogs You Should Be Reading in 2022
Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and subscribing to...
View ArticleWhy Content Strategy Needs to Be Part of Your Digital Transformation
Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to...
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5 Content Marketing Metrics That Matter in 2022
Content marketing—using blogs, video, podcasts, and other content to attract and convert an audience—has been around for ages, but people are still unsure of how to properly measure its effectiveness....
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What’s Wrong with Your Content Engagement & How to Fix It
According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. At the top of your funnel, content engagement is critical to lead generation and can...
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4 Content Marketing Challenges and How to Solve Them with Content Analytics
Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. But without...
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You know your content matters. It’s time to prove it. | Webinar Recap
CMO or content creator, you already know that content matters like never before. Everyone wants to do more content, on more channels, and understand how that content is impacting their business. We...
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The State of Content Marketing in 2022
Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. With that in mind, we launched a...
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Content Marketing Tips for Brands in 2022
As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? How am I going to provide value to my audience? How am I going to transform the...
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