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4 Inspiring Creative Content Marketing Examples to Steal
In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream...
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What Is an Editorial Plan and How Do You Build One?
Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial...
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How to Create Marketing Videos with Limited Resources
For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you...
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How to Implement Brand Voice Guidelines Within an Organization
A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or...
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4 Brand Voice Examples to Inspire Your Content Strategy
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have...
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Evergreen Content: What It Is, Why It Matters, What You Can Do With It, and...
What is evergreen content? Why should I care about evergreen content? What can my organization do with evergreen content? How do I find evergreen content? What is evergreen content? Online content has...
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Content Marketing Trends From Robert Rose | Webinar Recap
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers,...
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How to Write Content Pillars That Convert
Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post rumpled...
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Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for...
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for...
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Google Analytics 4 vs. Universal Analytics: Key Differences and What They...
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023....
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8 Steps to Dominate Content Development [With Examples!]
The sales team wants a new case study. The company president files in and states she heard video is the way of the content future. Everyone has an ask. They’re all good ideas, but they don’t seem to...
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Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in...
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Usership: the Only Thing That Matters With Analytics
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to...
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Why Media Companies Need Real-Time Content Analysis
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately,...
View ArticleHow to Do a ROT Analysis: Keeping Your Content Fresh
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data...
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8 B2B Content Marketing Examples to Inspire Your Content Strategy
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and...
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Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With...
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a...
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How Our Customers Use Parse.ly and Google Analytics In Tandem
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going...
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Note: This is a...
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the...
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